Is Social Media Marketing More Powerful Than SEO

When you are aiming to build your business part time, you have to pick and choose what to think about to get the most targeted visitors to your website. Do you spend time on Facebook and Twitter or do you spend time with SEO? Is one of these marketing tools more valuable compared to the other? Which one of these marketing tools will get you where you should be the quickest? Will utilizing one of these tools actually make you more money?

Let's dive into both of these tools to determine what would be best.

SEO - What should this marketing tactic do for your business?

SEO or Search Engine Marketing, when done properly, can get you the number one spot on Google, Yahoo and Bing. How important is this to your website and your bottom line? absolutely huge! A number one ranking or even a page one ranking will bring you huge amounts of traffic.

However, how easy is this for you to accomplish? Do you possess the expertise to get your site on the first page of Google? Just how much time will that take? If you are working on your business part time, you may not have enough time and energy to make SEO give you the results you want. If you have the money, you can have an SEO expert do that part for you.

SEO is a long-term strategy for your business. Additionally it takes a lot more effort than social media and you don't really know if it will work. There are so many different keyword phrases to focus on, and so much content to get written.

Social Media - Would this strategy work for your business?

Social Media/Facebook/Twitter would bring you faster results. It would be much easier for you to manage and it wouldn't take so long for you to receive the kind of traffic that you are looking for. Another vote for social media would be the fact that it truly is free. You don't need to pay anyone to set up your Facebook page or your group. You can do that yourself and it also wouldn't take that long.

However, even though you could get a lot of traffic faster from social media, it's not precisely the same kind of traffic. Social media prominence is not really the same as a #1 listing on Google. If you are concentrating on social media, you really are actually building your reputation.

Social media will benefit your business when you can provide something that your fans will want on a consistent basis. If they're looking for how-to information, you need to provide that on a daily or weekly basis. If you provide video type products, you need to provide videos on a consistent basis. The key to social media is consistently communicating with your audience.

So which is the best route, social media or SEO?

In my opinion, you need to use the two tactics together. As you can see from Google results, many of the top results come from Facebook likes and material that you post on your Facebook page. The search engines are using SEO along with what's going on in the social media arena.

And when you really examine the two, social media and SEO, you will see how you really need to complete precisely the same things for both. If you would like high rankings in the search engines, provide great content on your Facebook page on a consistent basis based upon what people are searching for and you'll cover both simultaneously. So, is social media more powerful than SEO? No, they're both powerful. Use them together and you'll have success with both.


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If you want to learn more about using Facebook for your business, download Cathy's free Facebook Guide. Also, visit her site at WorkOnLineSuccess.com